Toy Mini Brands! – Zuru

Toy Mini Brands! by Zuru

Company: Zuru

Release: 2020+

Size: Various (<5cm)

Main distribution: UK / Europe / Australia / America


This is a blind ball series by Zuru with miniatures of real life brands, hence the name Mini Brands! This particular line is the Toy version; Toy Mini Brands!

Several Mini Brands lines have come out; Mini Brands (grocery shopping articles), Mini Brands Disney Store (Disney Store articles), Mini Fashion (clothing and accessories), Foodie Mini Brands (fast food), Toy Mini Brands (toys), Mini Brands Books (books), Mini Brands Sneakers (shoes), Mini Brands KFC (KFC items), Mini Brands Netflix (merchandise), Mini Brands Home (furniture) and Mini Brands Retro (old things) amongst others.

Here I’ll list the Toy Mini Brands.

Each Blind Ball has 5 compartments / sections, and each section holds 1 random item. So you’ll get 5 items in 1 Blind Ball. There are no dupes within these 5, and usually 1 section holds a piece for the overall shop (money, till, cart, basket, bag, etc.)

Toy Mini Brands! by Zuru - unboxing

There are various “categories” which indicate rarity. There’s Frozen Moment items (Ultra Rare), Rose Gold items (Ultra Rare), Gold items (Super Rare), Glow in the Dark items (Rare), Metallic items and Common items.
It also comes with a small leaflet that acts as a Collector’s Guide / checklist.

There are also Collector’s Cases with a set of items, some exclusive to the case.

Annoyingly there’s differences in the series check lists depending on the country and wave…

Series 1
Release: 5 November 2020

Series 1 Blind Balls are white with a blue wrapper.

Toy Mini Brands! by Zuru - Series 1 Collector's Guide
Series 1 Collector’s Guide

Series 1 exists out of 3 Gold, 4 Glow in the Dark, 4 Metallic and 52 Common items; totalling 63 items to collect. 4 of these are to build the shop; bags, baskets, carts and shelves.

I got 0/63.

Series 2
Release: March 2022

Series 2 Blind Balls are pink with a pink wrapper.

Toy Mini Brands! by Zuru - Series 2 Collector's Guide
Series 2 Collector’s Guide

Series 2 exists out of 4 Frozen Moments, 8 Gold, 4 Glow in the Dark, 4 Metallic and 139 Common items; totalling 159 items to collect. 7 of these are to build the shop; bags, baskets, carts and shelves.

I got 1/159.

048 Tamagotchi – Blue (common)

Toy Mini Brands! by Zuru - Series 2 - 048 Tamagotchi Blue (Common)

Series 3
Release: 1 January 2023

Toy Mini Brands! by Zuru - Series 3

Series 3 Blind Balls are yellow with a yellow wrapper.

Toy Mini Brands! by Zuru - Series 3 Collector's Guide
Series 3 Collector’s Guide

Series 3 exists out of 5 Frozen Moments, 2 Rose Gold, 3 Gold, 2 Glow in the Dark, 2 Metallic and 82 Common items; totalling 96 items to collect. 15 of these are to build the shop; baskets, pin machine, safe, till, shelves, bit coin and cash.

I got 7/96.

007 Hello Kitty Speaker [Rose Gold] (ultra rare)

Toy Mini Brands! by Zuru - Series 3 - 007 Hello Kitty Speaker (Rose Gold)

009 Kinetic Sand [Gold] (super rare)
I no longer own this

Toy Mini Brands! by Zuru - Series 3 - 009 Kinetic Sand (Gold)

016 Pet Rescue blind ball (common)

Toy Mini Brands! by Zuru - Series 3 - 016 Pet Rescue

044 Hello Kitty RC car (common)

Toy Mini Brands! by Zuru - Series 3 - 044 Hello Kitty RC Car

055 Orbeez (common)

Toy Mini Brands! by Zuru - Series 3 - 055 Orbeez

057 Tamagotchi – Purple Box (common)

Toy Mini Brands! by Zuru - Series 3 - 057 Tamagotchi - Purple Box (Common)

068 Cluedo (common)

Toy Mini Brands! by Zuru - Series 3 - 068 Cluedo

095 Fifty Dollars (common)

Toy Mini Brands! by Zuru - Series 3 - 095 Fifty Dollars

I love miniature things, let alone if they’re realistic or mimicking the real world. And of course I love toys. So you think the Toy Mini Brands! are right up my ally. But I found it mostly had modern toys, and they are quite expensive, so I never bothered.

But then I found out there were tiny Tamagotchi’s! and so I bought a ball. They are quite expensive (RRP £6~8) for the 5 tiny toys you get. And with it being random and me not liking most of them that seemed too much of a gamble. But when my shop only had 1 left of Toy Mini Brands Series 3 I decided to chance it, or at the very least have some swap material.

I was surprised to get a Gold one, seeing they’re supposed to be rare. I find these garish though, and would just prefer the “normal” ones. I was happy with Hello Kitty, she’s always cute and popular. You can even remove her from the box. Cluedo is cool too as I love board games, but again not liking the modern box that much. And cardboard is easily made. The plastic figures are the real winners here I find. The Pet Rescue ball is so meta, it’s funny. The money makes for a nice prop. But sadly, I got no Tamagotchi…
I’m keeping Hello Kitty and Cluedo, and the money. The rest I’m hoping to trade.
I managed to trade the Gold Kinetic Sand for some Tamagotchi, the Rose Gold Hello Kitty (prefered the normal one though) and a bunch of Disney ones.

I’ll be on the lookout for the Tamagotchi, Rubik’s Cube, TMNT Raphael, Avatar Aang, Hello Kitty, NERF guns, Build-a-Bears, art supplies, Spirograph, Mouse Trap and Trivial Pursuit.

If you love miniatures, or toys, you might like these. They are expensive though and you’ll likely need to trade.
If you prefer bigger stuff, you want to give these a miss.


Got any more details / information you think I should add? Or did I get something wrong? Do you own any Mini Brands? Which one is your fav? Do you agree or disagree with my findings? Let me know in the comments below!



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